Small gestures can mean a lot to people who are going through a tough time. All it takes is a text, a chat, a tweet, a stupid GIF of a dog falling over. Something to show you’re there.

Most people want to help a mate in need, but it can be difficult to notice when things are tough, and hard to know what to do or say to help. That’s why Dave have partnered with CALM, the Campaign Against Living Miserably to start a new campaign to simply say: be the mate you’d want.

#BeTheMateYoudWant encourages men to check in and look after each other, in any way they can.

CALM is leading a movement against suicide, the biggest killer of men under the age of 45 in the UK.

By encouraging men to reach out to their friends, Dave and CALM hope to bring about a behavioral change and continue the charity’s mission to create a more positive and open culture when it comes to mental health.

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